About this plugin
WishOwl Wishlist for WooCommerce is a free, no-upsell wishlist plugin for WooCommerce stores. Most “free” wishlist plugins gate the features people actually need (guest wishlists, multiple lists, price tracking, shareable links) behind a paid tier. We don’t.
Every feature listed below works in the free version, forever.
Built for store owners who want a clean, fast, theme-friendly wishlist that just works — without the upsell prompts, dashboard ads, or “premium” modal that pops up the moment a customer tries to share their list.
Why another wishlist plugin?
WishOwl makes a universal wishlist app — a mobile + web product where customers save items from any store (Amazon, Etsy, your store, anywhere) into one place, share with friends and family, and coordinate gifts. We built this WooCommerce plugin because store owners kept asking for a real wishlist that didn’t paywall the basics. Using the WordPress plugin doesn’t require any WishOwl account or external service — it’s fully self-contained.
Features
- Add to Wishlist button on product pages and shop loops, with configurable position (before / after Add to Cart, floating heart, or shop-loop only).
- Guest wishlists — works without an account. Stored in a cookie, persisted server-side, expires after a configurable interval.
- Multiple wishlists per user — let logged-in customers create lists like “Birthday”, “Christmas”, “Wedding”.
- Shareable wishlist links with three privacy modes: Private, Shared (link-only), or Public (discoverable).
- Share-token rotation — owners can rotate the share link to instantly invalidate the old one.
- Variable product support — wishlist a specific size or color, not just the parent product.
- Price tracking — store the price when an item is added; surface a price-drop badge when the item later goes on sale.
- Email notifications (optional, off by default) — alert customers when a wishlisted item drops in price, comes back in stock, or goes on sale. Per-customer frequency cap, one-click unsubscribe, and a double-opt-in (verify-by-email) field for guests so no address gets emailed without the owner’s confirmation.
- Sidebar widget in three flavors: classic widget, Gutenberg block, and [wishowl_wishlist_widget] shortcode.
- Wishlist page shortcode [wishowl_wishlist] with table or grid layout.
- Theme-friendly — minimal CSS that inherits theme colors and typography. Tested on Storefront, Astra, Hello Elementor, GeneratePress, Twenty Twenty-Four.
- HPOS-compatible — declares compatibility with WooCommerce’s High-Performance Order Storage.
- Translations-ready — text domain wishowl-wishlist-for-woocommerce, includes.pot.
- GDPR-compliant — integrates with WordPress’s Personal Data Export and Erasure tools.
- No premium tier, no upsells, no dashboard ads.
Settings
Everything is configurable under WooCommerce → Wishlist:
- General: button label, button position, wishlist page, guest wishlists on/off, guest expiry (30/90/180 days).
- Display: toggle every column on the wishlist table independently — variations, price, “price at add” comparison, stock status, date added. Switch between table and grid layouts.
- Privacy: default privacy mode for new wishlists, allow public mode (yes/no), allow indexing of public wishlists by search engines (default off).
- Price tracking: enable/disable, cron frequency (hourly / 6-hourly / daily), snapshot retention (30/60/90 days).
- Notifications: master switch (off by default), per-trigger toggles (price drop / back in stock / on sale), frequency cap (daily / weekly / monthly), guest opt-in, and a “send test email” button. Sender name and address are inherited from your site’s existing mail configuration (WooCommerce → Settings → Emails, or a plugin like WP Mail SMTP) so notification emails match the rest of your store’s branding.
Shortcodes
- [wishowl_wishlist] — the full wishlist page (auto-created on activation).
- [wishowl_wishlist_widget] — compact widget for sidebars or any block area.
- [wishowl_button] — manual placement of the Add to Wishlist button (auto-detects current product, or pass product_id="123" ).
Theme overrides
Place a copy of any template from public/views/ in your-theme/wishowl-wishlist/ to override.
About WishOwl
app, makers of a universal wishlist app for iOS, Android, and the web. Customers can save items from any site into one wishlist, share with friends and family, and coordinate gifts. The mobile app complements your store’s wishlist — it doesn’t replace it.
app/woocommerce.
Many of your customers already keep a personal wishlist app for saving gift ideas across the web. If you’re curious how those consumer apps compare — and where a store-native wishlist like this plugin fits alongside them — we keep a guide to the best wishlist apps comparing Giftster, Elfster, MyRegistry, Babylist, and more.