WordPress plugin intelligence profile

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 7.0
Current version1.4.0
WordPress coverageTested up to WordPress 7.0
Minimum stackWP 5.0 · PHP 7.4
Directory statusactive
Last directory update1 Jun 20265mo ago
Active installationsNewAdoption metric — not a quality score
WordPress.org ratingNo WordPress.org ratings yet
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Wayby version 1.4.0 as active, updated 5mo ago and tested up to WordPress 7.0.

Overview

About this plugin

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.

Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.

This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the Wayby dashboard.

A Wayby account is required to use this plugin. io to get started.

Why Wayby?

  • No coding needed – create personalizations and A/B tests visually from the Wayby dashboard
  • One-step setup – just enter your Website ID and you’re ready to go
  • Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant
  • Lightweight – minimal impact on page load speed with no extra dependencies

How It Works

  • Install and activate the plugin
  • Enter your Website ID (found in your Wayby dashboard)
  • Create personalizations and A/B tests from the Wayby dashboard
  • Wayby handles the rest – delivering the right content to the right visitors automatically

External Services

io.

What data is transmitted:

  • Your Website ID (configured in settings)
  • Page URL and visitor information for delivering personalizations
  • Anonymized, GDPR-compliant performance metrics about created personalizations

When data is transmitted:

  • On every front-end page load (to deliver personalizations)
  • When saving settings (to validate your Website ID)

Service links:

  • Wayby Website
  • Terms of Service
  • Privacy Policy
WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • ab testing
  • split testing
  • a
  • b
  • conversion
  • optimization
  • personalization
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 7.0

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 7.0.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to7.0
Minimum requirementsWordPress 5.0 · PHP 7.4
Update activity1 Jun 20265mo ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

Changes recorded by WP PlugIndex

Recent tracked changes

No tracked version or compatibility changes have been recorded by WP PlugIndex yet.

Tracking & source

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