About this plugin
Vantage puts the numbers that matter for your store on one screen: revenue, orders, average order value, refunds and conversion rate, for today, this month and this year. It reads your WooCommerce orders directly, keeps a compact daily summary so the dashboard stays fast, and never needs an external service for the basics.
Try the live demo — a real store with eighteen months of sample data, including cost of goods and ad spend, so every screen has figures in it. Nothing to install and nothing to sign up for.
What the free version includes
- Today’s Pulse, Monthly Pacing and Annual Trajectory. Each period shows where you are, where you are heading at the current pace, and how that compares with the same stretch of the previous period.
- Historical Trends. Revenue and orders over any range you choose, day by day or month by month.
- Top Products and Top Categories, with each one’s share of revenue.
- Payment Channels. Which gateways your customers pay with, and what each brings in.
- Top Coupons. Which codes are used, and how much discount each one has given away.
- Refund History. What went back and what it cost you, day by day, month by month or year by year, with the average refund beside the total.
- Conversion rate, when you connect a visitor source: Google Analytics 4, Plausible or Jetpack Stats — whichever you already use. None is required; orders and revenue always come from WooCommerce itself.
- PDF export of the dashboard for any date range.
- The same widgets on the WordPress dashboard, if you prefer them there.
Built for real stores
Vantage keeps a compact daily summary table rather than querying your orders on every page load, so the dashboard stays fast on stores with hundreds of thousands of orders. It supports WooCommerce High-Performance Order Storage and legacy post storage, works with or without a persistent object cache, and lets you choose which order statuses count as revenue.
Available in English, German, Spanish and French.
Vantage Dashboard Ultimate
net. It is not required — the free version works on its own, and nothing in it expires.
Ultimate adds:
- True net profit. Record a cost per product and variation; the cost is captured on each order as it is placed, so changing a price later does not rewrite past margins. Payment fees are taken from the order where your gateway records them. Long-Term Profitability and Profitability by Product build on this.
- Advertising. Daily spend from Google Ads, Meta Ads and TikTok Ads next to the revenue for the same day, with ROAS and profit after advertising.
- Where your customers come from. Traffic Sources, the Device Performance Matrix, High-Intent Search Terms, Top Performing Content, and Organic SEO Keywords from Google Search Console.
- Customers and history. Top Customers, Geographical Statistics, Long-Term History, and Refund Rate by Product — which product keeps coming back, measured against the store’s own rate.
- AI, with your own API key (Anthropic, OpenAI, Google Gemini or DeepSeek): a written Daily Briefing, revenue projections, product bundle suggestions and a chat assistant that answers questions about your store.
- The report that comes to you. Yesterday’s figures by email every morning, or last week’s on a weekday you pick, with each number set against the period before.
- Agency reports. Share links for clients, optionally password-protected and set to expire.
- Your own branding on the dashboard, the PDF and shared reports, and default ranges and sizes for every widget.
External services
Vantage connects to third-party services only for features you enable. No store data is sent anywhere unless you connect the corresponding service, and none of these connections is required: the dashboard’s revenue, orders, pacing and profit figures are read from your own WooCommerce data. Services marked (Ultimate) are used only by Vantage Dashboard Ultimate; the free version does not contact them.
Vantage Plugins OAuth bridge (vantageplugins.net)
Used to connect Google Analytics (and, in Ultimate, Search Console, Google Ads, Meta Ads and TikTok Ads) without storing the OAuth app secrets in the plugin.
What is sent, and when: clicking a Connect button sends you to the bridge, which forwards you to the provider’s sign-in page; the bridge then receives the one-time authorisation code from the provider and exchanges it for tokens, which it returns to your site. Afterwards, whenever the plugin needs a new access token (during a sync, or when loading your list of properties or ad accounts), it sends the stored refresh token to the bridge and receives a short-lived access token in return.
No store, order or customer data is ever sent to the bridge.
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Google Analytics Data API
Used when Google Analytics 4 is selected as the analytics engine. The plugin requests aggregated visitor and add-to-cart statistics for your property and chosen date ranges; Ultimate also requests traffic channel, device, search term and page view statistics.
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Google Search Console API (Ultimate)
Used when a Search Console property is selected. The plugin requests the search queries, clicks and impressions for your site.
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Google Ads API (Ultimate)
Used when Google Ads is connected. The plugin requests daily ad spend for your customer ID.
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Meta Marketing API (graph.facebook.com) (Ultimate)
Used when Meta Ads is connected. The plugin requests daily ad spend for your ad account.
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TikTok for Business API (Ultimate)
Used when TikTok Ads is connected. The plugin requests daily ad spend for your advertiser account.
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Plausible Analytics
Used when Plausible is selected as the analytics engine. The plugin requests aggregated visitor statistics for your domain; Ultimate also requests traffic source, search term and page statistics.
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Jetpack Stats (WordPress.com)
Used when Jetpack Stats is selected as the analytics engine, through your existing Jetpack connection. The plugin requests visitor, referrer, search term and top post statistics.
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AI providers: Anthropic, OpenAI, Google Gemini, DeepSeek (Ultimate)
Used only for AI features, and only with the provider you select and your own API key. Requests contain aggregated store metrics (for example revenue totals, order counts, conversion rate, top product and traffic source names), product names, prices and short descriptions for bundle suggestions, the customer name, order count, total spend and last order date for generated emails, and the question you type into the chat assistant together with the database query results needed to answer it.
The plugin also lists the models your key can use.
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Vantage Plugins AI model list (vantageplugins.net) (Ultimate)
json about twice a day, so new models can be recommended without a plugin update. The request contains no store data.
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Freemius
Freemius provides the opt-in shown after activation, and the licensing and updates for Vantage Dashboard Ultimate.
What is sent, and when: nothing until you agree. If you accept the opt-in, Freemius receives your site’s address, the WordPress, PHP and plugin versions, and the email address of the account that accepted it, so that product and security notices can reach you; you can skip the opt-in, and the plugin works exactly the same. Deactivating the plugin offers an optional feedback form, which sends only what you type.
In Ultimate, activating a licence sends the licence key and the site address, which is what makes updates for the paid version possible.
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