Taseli

Taseli is an AI campaigner. It plans, builds and runs your ads on Google, Meta (Facebook and Instagram) and TikTok, makes the creatives, and reports back in plain language.

An ad report says “clicks”. Your store says “orders”. This free plugin connects the two, so Taseli spends where the money comes from.

What you get in Taseli

• Sales next to ad spend. Your store’s orders and revenue, and the part that came from Google, Meta and TikTok ads.

• Ads that know your store. Taseli reads your published products and prices when it plans and builds ads.

• Fresh numbers. Taseli reads once a day, and again soon after a new order or a product change.

What the plugin does on your site

• Connects in one click. Click “Connect to Taseli”, sign in to Taseli and pick your business. No WordPress password or Application Password is created or shared.

• Gives read-only access. Taseli reads basic site details and, with WooCommerce, orders and published products, through the plugin’s own signed endpoints. It never sees customers’ names, emails, phone numbers or addresses.

• Allows no remote administration. Taseli cannot log in, manage users, install or change plugins or themes, edit code, or publish or edit your content. It can change only this plugin’s own settings: sales tracking on or off, its tracking key, and the business name shown in Settings › Taseli.

• Tracks sales (optional). A small script records which ad brought each visit and order (UTM values and ad click ids such as gclid, fbclid and ttclid). Click ids are also saved on each WooCommerce order.

• Waits for consent. Nothing runs until you connect. Tracking follows the WP Consent API and common cookie banners (Complianz, CookieYes, Cookiebot, Cookie Notice).

Works on plain WordPress and on WooCommerce, including the Cart and Checkout blocks and High-Performance Order Storage (HPOS).

The plugin is free. il. The plugin has no paid features, license keys or upsells.

External services

il), a service run by Taseli. It is needed for the plugin’s only purpose: letting your Taseli account measure and manage your ads for this site. Nothing is sent before an administrator clicks “Connect to Taseli”.

• Connecting. When an administrator clicks “Connect to Taseli”, the browser opens https://taseli.co.il/connect/wordpress with this site’s address, its REST API address, the plugin version, whether WooCommerce is active, and two one-time values for this connection (a random state and a hash of a random verifier). After the administrator signs in to Taseli and picks a business, Taseli sends the browser back to this site with a one-time code. The site then sends that code, the verifier and its address to https://taseli.co.il/api/wordpress/exchange and receives a key made for this site only. The key is stored in this site’s options and never shown or sent anywhere.

• Reading. Taseli calls this site’s /wp-json/taseli/v1/ endpoints, each request signed with that key (HMAC-SHA256 with a timestamp and a one-time nonce, so a request cannot be replayed). They answer with: site name, address, language, time zone, currency, the WordPress, WooCommerce and plugin versions and the SEO plugin in use; with WooCommerce, orders (date, status, totals, tax, shipping, refunds, products bought, customer id number, and the Taseli and WooCommerce attribution fields saved on the order) and published products (name, price, SKU, link, main image, stock status). Order billing and shipping details are never included. Taseli reads once a day and soon after a change (see 3).

• Change notices (WooCommerce). When an order or a product is created or changed, the plugin sends https://taseli.co.il/api/wordpress/nudge a signed request containing only the word “orders” or “products” (at most once every 10 minutes each), so Taseli reads the new totals soon. On Disconnect it sends “disconnect” the same way.

• Sales tracking (optional, off until you or Taseli switch it on; you can switch it off in Settings › Taseli). On the public site, after the visitor gives marketing consent (when a consent tool is present), the plugin’s script sends small events to https://taseli.co.il/api/wordpress/pixel: page views, product views, add to cart, checkout start and purchases. Each event contains: the site’s tracking key, event name, time, page address with only marketing parameters (UTM values and ad click ids), referring site’s domain, page type, an anonymous random visitor id and session id, the ad click ids and UTM values, Meta’s _fbp / _fbc and TikTok’s _ttp browser ids when present, and for store events the product ids, quantities, prices, order id, order value and currency. Purchases are sent from your server, once per order. No names, emails, phone numbers, addresses or IP-based profiles are created by the plugin.

• Cookies set on visitors’ browsers (first-party, only after consent): _taseli_attr (UTM values and click ids, 90 days), _taseli_vid (anonymous visitor id, 90 days), _taseli_sid (session, 30 minutes), _fbp and _fbc (Meta browser and click ids, 90 days).

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