About this plugin
TagFlow for GTM is a powerful, lightweight, and robust Google Tag Manager implementation designed specifically to bridge the gap between complex tracking schemas and easy setup. With just a few clicks, your WordPress and WooCommerce site can push enterprise-level, highly accurate DataLayer events straight to GTM.
Whether you need to fire simple outbound link clicks or track complex WooCommerce purchase metrics like true Customer Lifetime Value (LTV), returning customer status, and Enhanced Conversions payloads, TagFlow for GTM has you covered with zero coding required.
Key Features
- Universal GTM Injection: Automatically drops your GTM <head> and <body> (noscript) snippets efficiently without modifying your theme files.
- Global Variables: Pushes essential details like pageTitle, pageCategory, userRole, and post IDs seamlessly on every single page load.
- WooCommerce/EDD Integration: Full Google Analytics 4 (GA4) schemas for advanced e-commerce activities.
- Universal Form Tracking: 1-click DataLayer integration for 12 popular form plugins.
- Engagement Tracking: Automatically track user behavior like Scroll Depth, YouTube video plays, and Vimeo video progress.
The Ultimate WooCommerce Tracker (Built for GA4 & Ads)
TagFlow for GTM comes fully equipped with a robust WooCommerce DataLayer built to match high-end modern tracking schemas. It supports the entire customer journey:
* view_item_list (Shop and Category Pages)
* select_item (Product link clicks from grids)
* view_item (Detailed Product Page View)
* add_to_wishlist (Deep Integration with YITH Wishlist)
* add_to_cart (Supports both standard and AJAX actions)
* view_cart
* remove_from_cart
* begin_checkout
* add_shipping_info
* add_payment_info
* purchase (Includes fallback handling for guest users and Enhanced Conversions data)
Supported Form Plugins
You can conditionally enable or disable JavaScript execution for the following forms to save page speed:
* Contact Form 7 (CF7)
* Elementor Forms
* WPForms
* Gravity Forms
* Forminator
* Fluent Forms
* Ninja Forms
* HubSpot Forms
* Jet FormBuilder
* GoHighLevel Forms
* Typeform
* JotForm
Form tracking implementation credit: LeoMeasure.
Why Choose TagFlow for GTM?
Our purchase payload includes advanced customer object structuring. Not only does it pass standard transaction info, but it computes new_customer status, ongoing order_count, and cumulative lifetime_value metrics out of the box so you can build better Lookalike Audiences dynamically in Meta and Google Ads!
TagFlow for GTM is built and maintained by Tracking With Shadin.
External services
This plugin relies on the Google Tag Manager (GTM) service to function optimally.
- Service: Google Tag Manager (provided by Google LLC).
- Usage: It is used to load and manage tracking tags and scripts on your website dynamically.
- Data Sent: When enabled, the plugin sends your GTM Container ID to Google’s servers to fetch the container script. It also pushes website interaction data (events, product details, anonymized user attributes) to the local browser dataLayer which is then processed by GTM based on your container configuration.
- Terms of Service: Google Tag Manager Terms of Service
- Privacy Policy: Google Privacy Policy