WordPress plugin intelligence profile

Swell AI Image Block

AI-powered Gutenberg block that automatically selects contextually relevant stock images — and finds your featured image too.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 6.9
Current version1.1.1
WordPress coverageTested up to WordPress 6.9
Minimum stackWP 6.4 · PHP 7.4
Directory statusactive
Last directory update11 Mar 20267mo ago
Active installationsNewAdoption metric — not a quality score
WordPress.org ratingNo WordPress.org ratings yet
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Swell AI Image Block version 1.1.1 as active, updated 7mo ago and tested up to WordPress 6.9.

Overview

About this plugin

Swell AI Image Block uses artificial intelligence to analyze your post content and automatically find the most relevant royalty-free stock photo for each location in your article. Simply add the block and let AI do the rest. A built-in AI Featured Image finder also searches for a featured image based on your post title — no more hunting for the right photo before you hit publish.

Features:

  • Automatic Image Selection – AI analyzes the content around the block and selects the best matching stock photo
  • AI Featured Image Finder – Find and set a featured image based on your post title directly from the Document sidebar
  • Multiple Sources – Searches Unsplash, Pexels, and Wikimedia Commons for free, high-quality images
  • Smart Caching – Results are cached locally to speed up the editor
  • Shuffle – One-click button to cycle through alternative image options
  • Manual Search – Override the AI selection with your own keyword search
  • Proper Attribution – Automatically adds photographer credit as required by image licenses
  • Premium Suggestions – Optional premium image recommendations from iStock
  • Responsive – Images adapt to all screen sizes

Free Plan (Managed Service):

  • 10 AI-powered image selections per month via our managed service
  • All free image sources (Unsplash, Pexels, Wikimedia Commons)
  • Shuffle and manual search included
  • Full attribution support

Bring Your Own API Keys (Free, Unlimited):

  • Enter your own OpenAI, Unsplash, and Pexels API keys at Settings → Swell AI Image Block
  • Unlimited AI-powered image selections at no cost
  • Full control — the plugin calls the APIs directly on your behalf

Pro Plan (Upgrade):

  • Unlimited AI-powered image selections via our managed service
  • No API key setup required
  • Priority support

Third-Party Services

This plugin can connect to external services in two ways:

Option 1 — Managed Service (default, no setup required)

By default, this plugin routes requests through our secure API server for AI-powered content analysis and image matching. Content is processed in real-time and is not stored permanently.

  • Service URL: https://smart-image-block-production.up.railway.app
  • Privacy Policy: https://swellapps.ai/privacy-policy/

Option 2 — Your Own API Keys (Settings → Swell AI Image Block)

You may instead enter your own API keys. In this case, your WordPress site calls the APIs directly and no data passes through our server.

Our managed server and the direct-key mode both communicate with:

OpenAI – Used for analyzing post content and generating relevant image search keywords.

com

com/privacy

com/terms

Unsplash – Free stock photo source.

com

com/privacy

com/api-terms

Pexels – Free stock photo source.

com

com/privacy-policy/

com/api/documentation/#guidelines

Wikimedia Commons – Free media repository.

org

org/wiki/Privacy_policy

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • stock photos
  • ai
  • gutenberg
  • image
  • unsplash
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 6.9

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 6.9.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to6.9
Minimum requirementsWordPress 6.4 · PHP 7.4
Update activity11 Mar 20267mo ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

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