smartEngin Analytics

Do your visitors still come from Google – or already from ChatGPT? smartEngin Analytics counts the visitors of your website and shows, above all, where they come from: classic search engines, AI assistants such as ChatGPT, Claude, Perplexity, Gemini or Copilot, social media, other websites – or direct.

Everything runs on your own website. No cookies, no IP addresses in the statistics, no data sent to the plugin author or anyone else. Install, activate – counting starts right away.

More than counting: broken links, loading time of real visitors, purchases by source and a security log – in one plugin.

What you see

Visitors and sources

• Visitors, page views, time on page, bounces and live visitors, with a trend chart whose tiles switch the lines on and off.

• Search engines, AI assistants, social media and other websites, each with its own list, plus entry pages per source.

• Read by AI: which AI service fetched which page – for an answer, for its search index or for training – recognised by the program names the services publish.

• Countries as a list and on a world map, devices, browsers (including in-app browsers such as Facebook or Instagram) and operating systems.

• New and returning visitors – only with consent in your cookie banner.

• Campaign links (UTM) with a link builder: visitors and orders per newsletter, post or ad.

Content and clicks

• Pages with reading depth (how far down a page is read on average), entry and exit pages.

• Internal search terms, including searches that found nothing.

• Clicks on buy buttons, outbound, e-mail and phone links and downloads – counted automatically – and a list of every link.

Technical health

• Broken links in posts, pages, menus, block theme templates, Elementor (also Theme Builder and popups) and WooCommerce products – with an edit link and a jump to the spot. Links to other websites only after you switch that on.

• Loading time of real visitors (Core Web Vitals: LCP, INP, CLS and server response), measured by the visitors’ browsers, phones and desktops apart.

• Pages not found (404) and the websites that link to them.

Shop

• Purchases by source from WooCommerce and smartEngin Licence & buy: which source, entry page and campaign led to a paid order. Refunds and cancellations are taken into account; your own test purchases are not counted.

Security

• A security log: failed and successful logins at any login form, probes for vulnerable files, comment spam – with country, map and a verdict (bot, attack, unclear). It only records, it never blocks.

Reports

• A weekly report by e-mail (off by default), CSV export and a help tab that explains every setting in plain words.

Privacy

• No cookies for counting.

• No IP addresses in the visitor statistics: the address is used only at the moment of the visit (country, bots, combining page views) and then dropped. Single visits are deleted after two days.

• Only with consent in the cookie banner, the visitor’s browser keeps the date of the first visit (no identifier) to tell new from returning visitors. Consent is recognised from the WP Consent API, Google Consent Mode and the cookies of GDPR Cookie Compliance, Complianz, Cookiebot, CookieYes and Borlabs Cookie – or from a cookie you name.

• The security log keeps IP addresses for 30 days (adjustable), then blanks them.

• A suggested text for your privacy policy is added to WordPress’ privacy policy guide.

• Speed: one small script (about 3 KB compressed, deferred, no inline code), sent after the page has loaded.

smartEngin Analytics Pro

de, adds loading time per page, reading depth split into quarters, paths through the website, Google Search Console, AI visibility per page, a monthly report with recommended actions, alerts and the take-over of data from other statistics plugins. The free plugin does not need it and shows everything it records.

External services

This plugin connects to other servers only in the following cases:

• Country list from DB-IP. To tell which country a visit comes from, the plugin uses the free “IP to Country Lite” list by DB-IP. It is downloaded only after you click “Load the country list now” (in the Dashboard where the world map appears, or under Settings → Countries), then once a month to stay current (can be switched off). The plugin requests the file https://download.db-ip.com/free/dbip-country-lite-YYYY-MM.csv.gz; no data about your website or your visitors is sent – only the request itself (your server’s IP address, as with any download). The list is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). DB-IP terms of use: https://db-ip.com/tos.php – privacy policy: https://db-ip.com/privacy.php

• Broken link check – links to other websites (off by default). By default the link check only asks your own website. Only if you switch on “Also check links to other websites” (Settings → Clicks and links) does the plugin request the addresses on other websites that your own posts, pages, menus and templates link to (a short HEAD request, or a GET request limited to 2 KB), at most 3 per website and run, in the background and when you click “Check now”. The request identifies itself as “smartEngin Analytics link check”; it contains neither your website address nor any visitor data. Which websites are contacted depends only on the links on your website.

• E-mail reports. The weekly report (off by default) is sent through WordPress’ own wp_mail() to the addresses you enter.

de (the logo, the tab “Pro”); these are plain links, nothing is loaded from there. com/), shipped with the plugin.