About this plugin
PubPerf is analytics for publishers who earn from ads. One tag shows every Prebid auction, the revenue it brings, how fast your pages load for real readers and which articles earn the most, so you can see why revenue moved and what to fix.
This plugin adds the PubPerf tag to your WordPress site. Enter your website key once and data starts arriving in your PubPerf dashboard.
Prebid and header bidding analytics
Every bidder, every auction. Bid requests, responses, no-bids, timeouts, latency, win rate and eCPM for each bidder, by device, country and ad unit. Find the bidders that time out, slow your pages or never win.
Timeouts that cost you revenue. See how often each bidder misses your timeout, and how long the others take to answer.
Ad revenue
Revenue where it is earned. Revenue, RPM, impressions, eCPM and viewability by page, device and country, with header bidding and other demand side by side.
Page speed for real readers
Core Web Vitals. LCP, CLS and INP from your real readers, not a lab test, with the pages that need work and how they change over time.
Real user monitoring. Load times as your readers see them, from DNS and server response to the full page, and how fast your ads load.
Content that earns
Content analytics. Which authors, categories and articles bring readers and revenue. The plugin adds each post’s author, category and tags to the page when no SEO plugin does, so your articles are grouped correctly.
Know when something changes
Alerts. An email when revenue, speed or traffic changes, so you hear about a broken ad setup before the end of the month.
Your data, where you need it. Pull the daily Prebid report into Tableau, Looker Studio or a data warehouse with the Prebid Report API, or ask your AI assistant about your sites with the PubPerf MCP server.
Works with your site
The tag is marked so caching and optimisation plugins, such as Cloudflare Rocket Loader, WP Rocket, Autoptimize and LiteSpeed Cache, don’t delay or rewrite it. Where GDPR applies and your site uses an IAB TCF consent management platform, the tag waits for the reader’s consent to measurement before it collects anything.
External services
This plugin connects your site to PubPerf, a service by Transfon Ltd, to build your analytics reports.
- The PubPerf tag. When a website key is saved, every public page loads the PubPerf tag from t.pubperf.com. It sends page views, page speed and Core Web Vitals timings, Prebid auction and ad events, and the page’s address, author, category and tags to PubPerf. Where GDPR applies and an IAB TCF consent management platform is used, it waits for the reader’s consent. Nothing is loaded until a website key is saved.
- The admin pages. The plugin’s Home and Support tabs link to PubPerf’s dashboard and documentation; nothing is sent to PubPerf from WordPress itself.
Service provider: PubPerf. Terms of Use and Privacy Policy.