About this plugin
PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. com/recommends/widget — clean, memorable, and unmistakably yours. com, or whichever shortener raised its prices this year.
Here’s the part people love most: your links and your click data live on your site, not someone else’s. You own the branding. You keep the analytics.
And if a destination URL ever changes, you update it once and every link you’ve ever shared just keeps working.
Why people pick PrettyLinks 🌠
If you share links for a living — affiliate marketers, bloggers, podcasters, social media folks — you want three things: links that look professional, the freedom to change where they point, and a real picture of what’s getting clicked. PrettyLinks does all three. Every click is logged with referrer, browser, OS, and host, so you’re never guessing about what’s working.
0 is a big one. We rebuilt the whole thing from scratch on a fast, modern React admin, then added smarter bot filtering, built-in privacy controls, and CSV link importing — all of it free.
PrettyPay™ Links 💵
Want to sell something? PrettyPay™ lets you spin up a one-click Stripe checkout link and share it anywhere — e-books, courses, downloads, subscriptions, you name it. It all runs through your own domain and brand.
Share the link, get paid. No store required.
Lite Features ✔️
🔗 Branded Short Links on Your Own Domain
Turn any long URL into a clean, branded short link in seconds.
💰 PrettyPay™ Stripe Checkout Links *
Create one-click payment links with Stripe. Share anywhere and start selling instantly.
🔃 301, 302 and 307 Redirects
Choose between Permanent (301) and Temporary (302/307) redirects per link.
⚙️ Custom or Auto-Generated Slugs
Pick your own slug or let PrettyLinks generate one. Reserved Slug Patterns protect critical WordPress paths from accidental collisions.
🔎 Click & Unique-Click Tracking
Every click logged with referrer, IP, browser, OS, and host data.
🤖 Modern Bot Filtering
Keep AI crawlers and bots out of your stats out of the box — with Cloudflare bot-header support and your own custom user-agent rules.
🔐 Built-In Privacy Controls
IP anonymization and a configurable click-retention window help you stay GDPR-friendly.
📊 Customizable Click Reports
Filter charts by date range, link, and unique vs. total clicks.
⬆️⬇️ CSV Import & Export
Bulk-import links from a spreadsheet and export click history to CSV anytime — link importing is now free.
🖱️ One-Click Sharing & Copy
Copy any link to the clipboard from the links list, the editor, or a Gutenberg block.
💡 Modern Admin Experience
A fast, clean React-based admin UI with bulk actions, one-click duplicate, and auto-saving options.
… and much more. Visit our site to see everything PrettyLinks can do.
* Pro users pay no added processing fees. Free users have a small 3% per-transaction fee added on PrettyPay™ links.
PrettyLinks Pro 💪
When you’re ready for more, PrettyLinks Pro adds the automation, advanced redirects, and deeper reporting that power users tend to grow into:
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Keyword & URL Replacements
Map keywords to links and PrettyLinks automatically turns them into your branded links across your site’s content.
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Advanced Redirect Types
Cloaked, JavaScript, Meta-Refresh, Tracking Pixel, and branded Splash Page redirects on top of the standard 301/302/307.
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Geographic, Device & Time Targeting
Send visitors to different destinations based on country, device, browser, OS, day, or hour.
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Link Rotation & A/B Split Testing
Distribute traffic across multiple destinations by weight or round-robin, and split-test which one converts.
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Expiring Links
Set an expiry date or click limit and choose where expired traffic goes.
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Categories & Tags
Organize and filter a large link library with full taxonomy-style grouping.
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Auto-Create Links for Posts & Pages
A pretty link is created automatically every time you publish.
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Link Health Monitoring
Scheduled scans flag broken destinations, with email digests so you can fix them fast.
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QR Codes
Auto-generate a downloadable QR code for every link, with an optional inner logo.
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Pretty Bar Branding
Frame third-party destinations in a branded top, bottom, or floating bar with your CTA.
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Advanced Reports & Conversions
Rich click-history breakdowns, KPI cards, charts, and a conversion-tracking pixel for your thank-you pages.
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Redirect Turbo Mode
Answer link requests before the rest of WordPress loads — built for high-traffic affiliate sites.
Pro Add-ons 🧩
Pro plans come with a handful of optional add-ons. Install the ones you need, skip the ones you don’t:
- Link in Bio — Build customizable “link in bio” landing pages for Instagram, TikTok, and other social profiles, hosted on your own domain.
- Product Displays — Drop styled, responsive product cards into any post or page to showcase affiliate products.
- Splash Pages — Show a branded interstitial (with optional CTAs) before forwarding visitors, with a per-link conversion funnel report.
- UTMs — Build and append Google Analytics UTM parameters from a dedicated tab on the link editor.
- User Links — A front-end dashboard letting logged-in visitors create and manage their own pretty links.
- Developer Tools — API tokens and webhooks for integrating PrettyLinks with external systems.
See Why Upgrade | Pricing
Integrations ⚡
- MonsterInsights — Surface PrettyLinks click data inside the MonsterInsights dashboard.
- CookieYes — Automatic cookie consent compliance for click tracking.
- Easy Affiliate — Use PrettyLinks as the affiliate link layer in your Easy Affiliate program.
- Gutenberg & Classic Editor — Native block + toolbar buttons for inserting links inline.
What’s Next 🤩
Enjoying PrettyLinks? Check out our other plugins:
- MemberPress — Full-featured membership and course platform for WordPress with Stripe, PayPal, and Authorize.net support.
- Easy Affiliate — Run your own self-hosted affiliate program and grow your traffic with referral marketing.
- Members — Roles and capabilities management plugin for fine-grained access control.