About this plugin
Writing descriptions for hundreds of products by hand is slow and boring. IntelliDesc is an AI product description generator for WooCommerce: type a product title, click Generate, and it writes the short description, the long description, a researched specs table and a customer FAQ. It works with your own Gemini, Claude, OpenAI, Grok or OpenRouter API key, so you pay the provider directly and never get locked in.
It doesn’t just generate filler text: the AI searches the web for the product and pulls real technical details (Processor, Material, Dimensions, Battery Capacity, and more) into a clean, structured specs table, which you can also show as a FAQ, in page builders or as a side-by-side product comparison.
Try the live demo — generate a real description right in your browser, no install or API key needed.
Choose your own AI provider
Most “AI product description” plugins lock you into a single vendor. IntelliDesc doesn’t. Pick the AI engine that powers your content, right from the plugin settings:
- Google Gemini — fast and cost-effective, with built-in Google Search grounding for more accurate specs.
- Anthropic Claude — for stores that prefer Claude’s writing style and reasoning.
- OpenAI — the same GPT models that power ChatGPT.
- xAI Grok — xAI’s latest models.
- OpenRouter — one API key, hundreds of models from every major provider, some with a free tier.
- WordPress AI (WordPress 7.0+) — use the AI provider your site already has configured under Settings → Connectors, with no separate key in IntelliDesc.
Bring your own API key for any of the five direct providers (or reuse your site’s WordPress AI connector), switch providers anytime from WooCommerce → IntelliDesc, and stay in full control of your AI costs.
Built with WooCommerce SEO in mind
Every generated description is written to help your product pages rank and convert: clean, keyword-relevant short and long descriptions, a structured specs table that reads well to shoppers and search engines alike, and — in the Pro version — direct SEO meta title/description generation for Yoast SEO and RankMath.
External services
This plugin connects to a third-party AI service to generate product descriptions and extract technical features. You choose which service to use under WooCommerce → IntelliDesc and supply your own API key for it — nothing is sent anywhere until you click “Generate Content” or “Generate FAQ”.
When you click “Generate Content”, the plugin sends the product title (and, if present, your existing feature/attribute data and short description notes) to the selected provider’s API, which returns the generated description and specs. When you click “Generate FAQ”, it sends the product title, its current short/long description and its specs so the questions and answers stay consistent with your listing.
No personal customer data, order information, or store data beyond the product content itself is ever sent to these services.
Depending on which provider you select, the plugin talks to one of the following:
Google Gemini (default provider)
com/v1beta/models/
com/terms
com/privacy
Anthropic Claude
com/v1/messages
com/legal/commercial-terms
com/legal/privacy
OpenAI
com/v1/chat/completions
com/policies/terms-of-use
com/policies/privacy-policy
xAI (Grok)
ai/v1/chat/completions
ai/legal/terms-of-service
ai/legal/privacy-policy
OpenRouter
ai/api/v1/chat/completions
ai/terms
ai/privacy
* Note: OpenRouter itself routes your request to one of many underlying model providers (OpenAI, Anthropic, Google, Meta, and others) depending on the model you select — see OpenRouter’s own policies for how it handles data passed to those upstream providers.
0+)
* When you select “WordPress AI (site settings)”, IntelliDesc does not contact any AI service itself: it hands the same product content to the WordPress AI Client in WordPress core, which sends it to whichever provider the site owner configured under Settings → Connectors (for example Google or OpenAI). That provider’s own terms of service and privacy policy apply.
FEATURES (FREE VERSION)
- Multi AI Provider Support: Generate content with Google Gemini, Anthropic Claude, OpenAI, xAI Grok, or OpenRouter — switch anytime, using your own API key — or with the AI connector configured in WordPress 7.0+ (Settings → Connectors).
- Product FAQ Block: One click writes 3 customer questions and answers for a product, based on its description and specs. Edit or remove them, and they appear in a “FAQ” tab on the product page.
- Shortcodes & Blocks for Page Builders: Show the FAQ, the specs table or a product description anywhere — Elementor, Divi, Bricks, WPBakery, landing pages — with [ildesc_faq], [ildesc_specs] and [ildesc_field], or with the IntelliDesc FAQ and IntelliDesc Specs blocks in the block editor. The AI Features box lists ready-to-copy shortcodes for each product.
- Product Comparison Tables: Put products side by side, built from the specs IntelliDesc already generated — no extra AI request. Add an optional “Compare” tab to product pages (the product next to similar products from its category, or the ones you pick), or place a comparison anywhere with [ildesc_compare] or the IntelliDesc Compare block. Compares up to 3 products; rows line up best with a Category Template.
- Smart Specs Extractor: Automatically searches for and extracts technical features (Processor, Material, Dimensions, etc.) into a clean table.
- Intelligent Descriptions: Generates a concise Short Description and a detailed Long Description.
- One-Click Generation: Just enter a product title (e.g., “Samsung Galaxy S24”) and click Generate.
- Category Templates: Define mandatory features for specific categories (e.g., ensure all “Laptops” have “RAM” and “CPU” fields).
- Unit & Format Rules: Define a per-feature dictionary of formatting rules (e.g., “Battery Capacity → Output ONLY in mAh”). The AI strictly follows these rules for every generation.
- Clean Data: AI is trained to remove marketing fluff from specs (e.g., cleans “2.2 GHz Octa-core” to just “Helio G99”).
- AI Model Selection: Choose which model to use for generation directly from plugin settings.
- Generate Descriptions Only: Skip spec extraction entirely and generate only Short and Long Descriptions — useful for stores that manage attributes manually or want faster, token-light generation.
- Multi-language Support: Works in English, Ukrainian, Polish, German, Spanish, French, and many more.
- Duplicate Content Scan: Scan your whole catalog for products with identical or near-identical descriptions and see exactly which products are affected (WooCommerce → IntelliDesc Duplicates), so you can fix thin/duplicate content before it hurts your SEO.
- AI Usage Dashboard: See how many requests you sent to each AI provider and how many tokens they used over the last 30 days, including failed requests and web searches (WooCommerce → IntelliDesc Usage) — so a bulk run never comes as a surprise on your provider’s bill.
PRO FEATURES (Available on our website)
Upgrade to Pro for advanced workflow automation and deeper WooCommerce integration. Visit our website for details, or try the Pro live demo directly.
- Native WooCommerce Attributes: Automatically creates real, filterable Global Attributes instead of just visual tables.
- Bulk Generation (Smart Queue): Select 50+ products in the list and let the AI process them in the background without timeouts.
- SEO Optimization: Generates Focus Keywords, Meta Titles, and Meta Descriptions for Yoast SEO / RankMath.
- Social Media Ready: Generates ready-to-post captions for Instagram/Facebook.
- Niche Presets: Optimized AI instructions for Apparel, Electronics, Beauty, Automotive, and Home goods.
- Tone of Voice: Choose between Neutral, Persuasive (Sales), Playful, Luxury, or Minimalist styles.
- Extended Duplicate Scan: Clickable links straight to each affected product, a similarity score for every near-duplicate group, and a separate Thin Content report flagging descriptions under a configurable word count.
- Bigger FAQ Blocks: Up to 10 questions per product, add your own questions, FAQPage structured data (JSON-LD) for AI answer engines, and FAQ generation in bulk and WP-CLI runs.
- Shortcode Extras: FAQPage structured data also for FAQs shown by shortcode or block outside the product page, striped and compact specs table styles, and [ildesc_field field="smm"] for the social post.
- Smart Comparison: One click lets the AI line up a whole category’s specs (“Weight” and “Mass” become one row, all weights in the same unit) and write a “Best for” line for each product. Plus up to 6 products per table, price and rating rows, dimmed identical rows so differences stand out, table styles, and wp ildesc compare-align for WP-CLI.
- Spend by Field: See roughly how much of your AI spend goes to short descriptions, long descriptions, specs, social posts, SEO meta and FAQs.
- Extended Usage Dashboard: Pick a 7/30/90-day period, see a daily chart, a per-model breakdown and an estimated cost (from the per-million-token and per-thousand-search prices you enter; OpenRouter’s real per-request cost is used as reported), and export everything to CSV.