About this plugin
Fogless Analytics shows you what actually matters about your traffic — in plain
language, right inside WordPress. It is cookieless by design: no cookies, no
cross-site tracking, no IP addresses stored. In most setups that means no
consent banner is needed for analytics.
Everything in the free plugin:
- Real-time panel — who is on your site right now, active pages and live sources.
- Clear KPIs with trends — visitors (true uniques over the whole period), pageviews, sessions and bounce rate, always compared to the previous period.
- Acquisition channels — organic, direct, social, referral, paid ads, paid social and AI assistants (ChatGPT, Perplexity & co.).
- Top pages with drill-down — click any page for time on page, bounce, entry/exit rates, its traffic sources and devices.
- Events — outbound clicks, file downloads and form submissions (only the fact of the submit; never any form content).
- WooCommerce built in — revenue, orders, conversion rate, average order value, revenue by channel (cookieless last-touch attribution), top products and a five-step path-to-purchase funnel.
- Countries and devices — visitor countries from network edge headers, device split.
- A dashboard people understand — contextual “?” explanations on every metric, a collapsible how-to-read guide and silent auto-refresh.
Everything listed above is included and fully functional in this plugin. There
are no locked features, no license keys and no usage limits.
Optional: Fogless Analytics Pro
The free plugin above is complete on its own and stays that way. If you want
more, Fogless Analytics Pro is a separate paid plugin, distributed from our
own website, that adds four things on top of it:
- Customer Journey — a step-by-step flow of how visitors move through your site and where they drop off.
- Insights — automatic recommendations based on your own data and the type of site you run.
- Weekly e-mail reports — traffic and sales summary delivered to your inbox.
- CSV exports — one-click export of any dashboard card to Excel or Google Sheets.
Features and pricing: Fogless Analytics Pro
Privacy
Fogless does not set cookies and does not store IP addresses. Visitor country
is derived from network edge headers when present; no GeoIP database of
personal data is kept. Raw event data is retained for 90 days (adjustable via the retention_days
setting) and then deleted automatically; aggregated daily statistics are kept. All
data stays in your WordPress database and is removed completely when the
plugin is deleted.