About this plugin
CitCom Customer Insights gives you a clear, sales-focused view of everyone who visits your site: logged-in users, anonymous guests, and returning visitors you recognise by email.
It brings page visits, sessions, devices, and history together in one clean admin dashboard, so you can understand who your visitors really are, before and after they register.
Free Features
- Page visit & session tracking – every page view is recorded by a small request the page sends after it loads, and grouped into sessions that end after 30 minutes without activity. Time on page counts only the time the page was actually visible.
- Dashboard and unified user/guest list – today’s and this week’s activity at a glance, and a single admin table showing registered users and anonymous visitors side by side. Sortable by visits, sessions, last seen, device type, and more.
- User & guest profile pages – individual profile pages showing the full activity timeline: pages visited, session history, referrers, device, browser, and OS.
- CRM Notes – add, edit, and delete internal sales notes on any user profile.
- Guest tracking (optional) – off on new installs; turn it on under Settings. Anonymous visitors get a persistent browser cookie, and on checkout the guest record is merged into the customer account.
- Email deduplication – historical guest sessions are transferred to the user account when a matching billing email is detected at checkout, on login, or on account creation.
- Device, browser & OS detection – lightweight built-in user-agent parser; no third-party service or API key required. Detection is only as precise as the browser’s user-agent string (see the FAQ).
- Consent-aware tracking – integrates with the WP Consent API and with Cookies Banner & Privacy Suite (WPConsent): when either is active, nothing is recorded and no cookie is set until the visitor grants statistics consent. Known crawlers and automated browsers are ignored.
- Access control – choose under Settings which roles can view the customer list, profiles and notes. Roles that can edit users always can.
- Privacy tools built in – visitor IP addresses are anonymised by default (the last part of the address is zeroed), recorded data is included in WordPress’s personal data export and erasure tools (Tools → Export/Erase Personal Data), suggested privacy policy text is provided, and old data is pruned automatically after a configurable retention period (365 days on new installs). Guests who never created an account and have not returned within that period are removed too.
Pro Features
- WooCommerce stats on user profiles and the customer list – lifetime value (completed and processing orders, net of refunds), order counts, average order value, last order date, and a recent order list (combined logged-in and guest orders matched by billing email).
- WPC Smart Wishlist integration – see every product a user has wishlisted on their profile, and see every user who has wishlisted a product on the product profile page.
- Product Insights – dedicated analytics for every WooCommerce product: views, unique viewers, purchases, revenue, and per-product profile pages.
What the free version shows: everything under Free Features, with no limits on users, guests or history. On a user profile the WooCommerce and Wishlist tabs, and on a guest profile the Orders tab, appear as locked placeholders that describe the Pro feature and link to the Pro page; the customer list has no WooCommerce or Wishlist columns, and there is no Product Insights page.
Upgrade to Pro →