Cause Marketing for WooCommerce

Built for stores that give back.

Cause Marketing for WooCommerce turns every sale into a charitable contribution — automatically. Set donation amounts by product or globally, show customers the impact of their purchase in real time, and manage everything from a dedicated admin dashboard.

00 from every shirt sold or 5% of each purchase, the plugin handles the calculation, the customer messaging, and the reporting — without touching your checkout flow or requiring anything beyond WooCommerce.

Customers who see a cause they care about connected to their purchase buy more confidently. Cause Marketing for WooCommerce makes that connection visible and credible.

Core features (free)

• Flat dollar or percentage donations — set a global default, override per product. Simple and flexible.

• Donation ledger — every eligible order is recorded to a dedicated database table with pending/confirmed status and a configurable delay window (default 45 days) to protect totals during refund periods.

• Admin report — Summary — overview cards showing confirmed, pending, and reversed totals for any date range, plus a monthly breakdown table.

• Admin report — By Order — per-order donation totals with product detail drawer and CSV export.

• Front-end messages — donation messages appear automatically on product pages, in the cart, at checkout, on the thank-you page, and in order emails. All placements are optional and configurable.

• Display tab — configure colors, fonts, and border radius for all message placements globally.

• [cause_message] shortcode — embed a live running donation total on any page or in any page builder.

• Payouts tab — record payments made to your cause, reconcile confirmed donations against payouts, and maintain a full payment history.

• PDF invoice integration — donation note appears automatically on invoices generated by WooCommerce PDF Invoices & Packing Slips and WP Midnight.

• HPOS compatible — fully supports WooCommerce High-Performance Order Storage alongside legacy post-meta storage.

• Role-based exclusions — exclude specific customer roles from seeing messages and from donation totals.

• Monthly email report — automatically emails a donation summary to your team on the 1st of each month.

• Refund handling — partial and full refunds automatically reverse the corresponding donation rows per product line item.

Pro features

• Multiple charities — create up to 3 named charities and route product donations to specific causes.

• Campaigns — run time-limited fundraising campaigns with goal tracking, history, and automatic retroactive reassignment when dates change.

• Category-level donation settings — set donation amounts per product category, overriding the global default. Products can further override category settings.

• [cause_progress] shortcode — embed a campaign progress bar on any page or post.

• Admin report — By Product — per-product donation totals with variation drill-down, order drawers, and CSV export.

• Admin report — By Charity — per-charity confirmed and pending totals with CSV export.

• Per-placement appearance overrides — customise colors, fonts, and radius independently for each placement.

• Sale item controls — optionally skip percentage or flat donations on sale-priced products.

Why cause marketing works

Shoppers increasingly choose brands that stand for something. Displaying a clear, credible donation message at the point of purchase builds trust, reduces purchase hesitation, and gives customers a reason to share. Cause Marketing for WooCommerce provides the infrastructure to make that work reliably at any scale.

Compatibility

• WooCommerce 6.0+

• WordPress 5.9+

• PHP 7.4+

• HPOS (High-Performance Order Storage) — full support

• Elementor, Divi, Beaver Builder, Gutenberg — compatible via standard WooCommerce hooks

• WooCommerce PDF Invoices & Packing Slips (WP Overnight) — officially supported

• WP Midnight PDF — officially supported

Shortcodes

[cause_message]

Displays a cumulative donation total using the configured delay window.

Attributes

• start_date — override the tracking start date (format: YYYY-MM-DD)

• starting_amount — add a seed amount to the running total

• test_mode — set to yes to bypass the delay window for previewing

Examples

[cause_message] [cause_message start_date="2024-01-01"] [cause_message starting_amount="5000" test_mode="yes"]

[cause_progress] (Pro)

Displays a campaign progress bar for a charity.

Attributes

• charity — charity post ID. Defaults to the default charity.

• show_charity — yes or no. Show the charity name. Default: yes.

• show_amounts — yes or no. Show raised/goal amounts. Default: yes.

• show_percent — yes or no. Show percentage complete. Default: yes.

• include_pending — yes or no. Include pending donations in the raised total. Default: follows Configuration setting.

• test_mode — yes or no. Show all data regardless of campaign status. Default: no.

Examples

[cause_progress] [cause_progress charity="123" show_charity="no"] [cause_progress show_amounts="no" show_percent="yes"]