Brightery Search Optimization Toolkit

Brightery Search Optimization Toolkit gives site owners practical search optimization controls without telemetry, license keys, or artificial feature gates.

4 includes:

• Custom SEO titles and meta descriptions for posts, pages, products and public taxonomies

• Homepage SEO title and description controls

• Multiple focus keywords with live on-page checks

• Visual SERP preview in the editor

• GEO/AEO heuristic checks for answer clarity, question coverage and extractable structure

• Canonical URL and per-content robots controls

• Open Graph and X/Twitter metadata

• JSON-LD WebSite, Organization/Person/LocalBusiness and page/article schema graph

• GEO entity graph fields for alternate name, description, expertise topics, founder and founding date

• Advanced per-content Schema Generator for Article, BlogPosting, NewsArticle, WebPage, AboutPage, ContactPage, FAQPage, Service, Event, ProfilePage, CollectionPage and ItemPage

• Conservative FAQPage output only when explicit question headings followed by answers are detected

• Service schema fields for service type and area served

• Event schema fields for date/time and location

• Local SEO structured data with PostalAddress, GeoCoordinates, opening hours and price range when configured

• Reusable [brightery_business_info] shortcode for public NAP/business information

• WordPress XML sitemap integration with noindex URL/term exclusion

• Semantic visual breadcrumbs via shortcode or theme function

• Same-site 301, 302, 307 and 308 redirect manager plus 410 Gone responses

• SEO Autopilot with slug-change 301 redirects, fallback meta descriptions and attachment-page redirects

• Autopilot action history with Undo for automatically created slug redirects

• SEO Fix Center with locally generated missing meta descriptions, batch processing and Undo history

• Privacy-minimized 404 monitor (URL path, hit count and last-seen time only)

• Advanced Site Audit with technical checks, duplicate metadata, known-404 link detection, orphan content, internal-link gaps, HTTP internal links and more

• Same-site Site Crawler with real HTTP status, rendered title/meta/canonical/robots inspection, word counts, schema presence and an internal/external link graph

• Broken Link Engine backed by crawl-confirmed internal HTTP errors

• Redirect Intelligence with administrator-approved 301 suggestions based on local slug/title/focus-keyword similarity

• Keyword Cannibalization report for exact focus-keyword collisions across published URLs

• Content Decay Risk report using local freshness, content depth, crawl-link and stale-year signals without claiming traffic decline

• Local Schema Validator for structural completeness checks across Search Toolkit schema types and site entity settings

• SEO Migration Wizard with source-data detection, import handoff, conflict-safe preflight and post-import validation steps

• Internal Links 2.0 with weighted relevance scoring, unused-link filtering, suggested anchors and orphan-content source-page suggestions

• Bulk SEO editor for titles, descriptions and noindex controls

• SEO data importer for Yoast SEO, Rank Math and supported AIOSEO database data

• AI crawler controls through robots.txt

• Automatically generated /llms.txt endpoint

• Optional IndexNow notifications for added, updated, unpublished and deleted public URLs

• WooCommerce product SEO checks and structured-data augmentation for brand and GTIN where available

• Optional WooCommerce OfferShippingDetails enrichment when a site-wide shipping policy is explicitly configured

• Optional merchant return policy data on the site Organization entity when configured

• Product Open Graph price, currency, availability and retailer item ID metadata

• Modular settings so unused features can be disabled

• Suggested Privacy Policy content inside WordPress privacy tools

The plugin does not send telemetry to Brightery. The optional IndexNow module is disabled by default and contacts the IndexNow service only after an administrator enables it.

Important

Search Toolkit does not guarantee rankings, rich results, inclusion in search engines, or inclusion/citation in AI systems. GEO/AEO checks are editorial heuristics, not a ranking score. txt is an emerging convention and support varies by crawler/provider.

Structured data must reflect the visible, accurate content and policies of the site. Only configure Local SEO, shipping and return-policy fields when the information is true and applicable.

External services

IndexNow

IndexNow is an optional external service used to notify participating search engines when public URLs are added, updated, unpublished, or deleted.

The module is disabled by default. org/indexnow. The payload includes the site’s host name, IndexNow verification key, verification key location, and the public URLs being submitted.

org/

org/documentation

org/terms

Privacy information: the IndexNow Terms page includes a Privacy section.

Privacy

Brightery Search Optimization Toolkit does not send telemetry to Brightery. The local 404 monitor stores only URL paths, hit counts, and last-seen timestamps. Autopilot and Fix Center action history stores only the local content IDs and values required to provide an Undo feature.

The administrator-triggered Site Crawler requests only public URLs on the site’s own host and stores crawl metadata and a link graph in the local WordPress database. External links are inventoried but are not fetched automatically. When the optional IndexNow module is enabled, the public URL information described in the External services section is sent to IndexNow.

The plugin also adds suggested privacy-policy language to WordPress’s built-in Privacy Policy Guide.