About this plugin
Beziworld – Shop Marketing sends the right email at the right moment, on its own. You build a flow in a visual editor: when something happens in your shop, wait, check a condition and send an email or create a coupon. Everything runs on your own site: flows, statistics, saved carts and the unsubscribe list stay in your database.
Ready-made flows
- Abandoned cart recovery. A shopper enters their email at checkout, ticks the consent checkbox and leaves. After the time you choose they get a reminder with the products and a link that restores the cart on any device. A day later a second reminder offers a single-use discount code. Placing an order stops the sequence immediately.
- Review request. Seven days after an order is completed, customers who agreed to follow-ups get an email with a review link for every product they bought. A refund or cancellation stops it.
- Welcome email for new customer accounts.
Each recipe becomes an ordinary flow you can change: the timing, the wording, the conditions, the discount.
Visual flow editor
- Triggers: cart abandoned, order placed, order paid, order completed, user registered, post published.
- Steps: send an email, wait (minutes to weeks), yes/no condition with branches, create a WooCommerce coupon, store a value.
- Insert customer and order data into any field with one click: name, greeting, order number, totals, the item table, review links, the cart restore link, or the coupon code created by an earlier step.
- Run history with a step-by-step log of every run.
Emails that look like your shop
- Emails use the WooCommerce email template, so they match your order emails. Without WooCommerce a clean built-in template is used.
- Every marketing email carries an unsubscribe link and the List-Unsubscribe headers that mail providers use for their one-click button. Unsubscribed addresses are skipped automatically and their pending emails are cancelled.
- Per-flow statistics: sent, clicked, unsubscribed, orders and revenue from recovered carts. Opens can be counted too, but that is off by default.
Privacy by design
- Carts are saved only while an abandoned cart flow is active, and only after the shopper ticks the consent checkbox in the classic or the block checkout. Unticking it deletes the saved cart.
- Integrated with Tools > Export Personal Data and Erase Personal Data.
- Saved carts, finished runs and logs are deleted after the retention periods you set.
- Click and open tracking go through your own site; no data is sent to external services.
- Suggested text for your privacy policy is added to Settings > Privacy.
Built for WooCommerce and WordPress.org
- Works with the block checkout and the classic checkout, High-Performance Order Storage and the cart and checkout blocks.
- Delayed steps run in the background through WP-Cron; each run is claimed atomically, so overlapping cron requests never send an email twice.
- REST API ( beziworld-shop-marketing/v1 ) and WP-CLI commands ( wp shop-marketing ).
- Developers can add triggers and actions with the bwsm_register_triggers and bwsm_register_actions hooks.
- Translation-ready; translations are delivered through translate.wordpress.org.