About this plugin
Adflipr is a connector plugin that bridges your WordPress/WooCommerce store to Adflipr (hosted SaaS) for email marketing, automation, and commerce data sync. You need an active Adflipr account — nothing is sent to Adflipr until a store administrator connects the integration from the WordPress admin Adflipr screen.
The Adflipr admin screen provides a React store overview (connect, sync status, View App ). Suggested Privacy Policy text is registered for the WordPress privacy guide ( Settings → Privacy ) when this plugin is active.
Key Features
-
Catalog & order synchronization
- Sync product, coupon, order, and (where available) subscription data to Adflipr
- Webhook-style updates when catalog entities change
- Offline retry queue when Adflipr is temporarily unreachable
-
Checkout & cart automation
- Forward checkout and cart events for flows such as abandoned cart recovery (configured in Adflipr)
- Capture customer email at checkout for recovery workflows
- Support for classic and block checkout where WooCommerce provides hooks
-
Secure connection
- Administrator sign-in from WordPress admin
- Authentication tokens stored in WordPress ( wp_options ) and sent over HTTPS
- Disconnect from the Adflipr dashboard or local admin actions
-
Admin experience
- React-based admin UI built with @wordpress/scripts
- Connect and open the full Adflipr web application from WordPress
- Admin notices when the store is not connected
-
Developer-friendly
- REST endpoints under /wp-json/adflipr/v1/ (including integration-health for diagnostics)
- Human-readable source and build tooling included in the plugin package
- Configurable API base URL via wp-config.php or filters
-
WooCommerce integration
- Requires WooCommerce 8.0+
- HPOS (custom order tables) compatibility declared
- Works with WooCommerce products, orders, coupons, and checkout flows
Requirements
- WordPress 6.4 or higher
- WooCommerce 8.0 or higher
- PHP 8.1 or higher
- Active Adflipr account (for meaningful use after connection)
UTM parameter storage on the storefront is disabled by default. A small script runs only when the adflipr_utm_tracking_enabled option is enabled.
Storefront popups load only after you connect Adflipr ( adflipr_popup_embed_enabled is turned on automatically on connect and off on disconnect). The popup script uses your site’s persistent store id, may write a first-party visitor id in the browser for frequency caps, and can show email capture forms you publish in Adflipr. You are responsible for cookie/consent banners and privacy disclosures where required (for example GDPR).
To wait for a consent plugin before loading popups, use the adflipr_popup_embed_wait_for_consent filter or dispatch a browser event adflipr:popup-embed:allow after consent.
External services
This plugin connects to Adflipr services to provide:
- Abandoned cart recovery
- Checkout synchronization
- Email marketing automation
- Campaign and analytics features
The plugin sends store and commerce data to Adflipr, including:
- Store information
- Cart and checkout events
- Order events
- Customer email addresses associated with checkout activity
Data is only transmitted after the merchant connects their Adflipr account from the plugin settings.
Service provider:
com
Terms of Service:
com/terms
Privacy Policy:
com/privacy
Support:
com/contact-us
Support
For support, visit:
com/contact-us
Development
The development source code for this plugin is available for review and rebuild.
js ). The admin UI is built with @wordpress/scripts; runtime loads hashed files from build/.
GitHub:
com/devadflipr/adflipr
Build from source (from the plugin directory):
- npm install
- npm run build
json lists entry files). Rebuild after changing src/.
Credits
Developed by Adflipr
com
License
Adflipr is licensed under the GPLv3 or later.
Privacy Policy
- Sync & webhooks: Product, coupon, order, subscription (if applicable), and related payloads may be sent to Adflipr over HTTPS after you connect.
- Storefront analytics (after connect): Page views, product views, add-to-cart, and purchases may be sent to Adflipr (then Meta/Google if you configured Analytics Tracking). A first-party visitor cookie ( adf_woo_vid ) may be set. Meta _fbp / _fbc cookies are forwarded when present. The Adflipr token is not placed in storefront JavaScript.
- Authentication: Login tokens are stored in wp_options after admin sign-in.
- UTM cookies (optional): When adflipr_utm_tracking_enabled is on, utm_* query keys may be stored in first-party session cookies for attribution.
- Disconnect & uninstall: Disconnect clears local tokens; uninstall removes plugin options and attempts to notify Adflipr.
- Third-party processing: Review Adflipr’s privacy policy at https://adflipr.com/privacy for how they process data.