About this plugin
ActiveCalculator is a no-code calculator builder. You build a calculator in ActiveCalculator (pricing, quote, ROI, savings or a product configurator), and this plugin puts it on your WordPress pages. Visitors enter their numbers, see a personalized result right away, and can leave their contact details, so your sales team talks to people who already know the price.
Why ActiveCalculator
- Matches your brand. Pick a theme or set your own colors and fonts, so the calculator looks like part of your site.
- Works on every device. Calculators adapt to phones, tablets and desktops.
- Captures leads. Add name, email and phone fields, and send each submission to Google Sheets, Slack, Notion, Airtable, Zapier or a webhook.
- Shows what’s working. See impressions and submissions for every calculator in your dashboard.
- Handles real pricing. Formulas, show/hide logic, multi-step pages, charts, value lookups and product configurators, with no code.
- Starts fast. Begin from a template, or describe your calculator and let AI build the first draft.
Three ways to add a calculator
- Block editor: add the ActiveCalculator block and paste your calculator’s embed code, link or ID.
- Shortcode: [activecalculator id="your-calculator-id"] works in the classic editor, widgets, and page builders such as Divi, Beaver Builder, Bricks and WPBakery.
- Elementor: add the ActiveCalculator widget and paste the embed code, link or ID.
What the plugin does for you
- Calculators resize to fit their content, including several calculators on the same page.
- The calculator script loads only on pages that contain a calculator.
- Calculators further down a page load when visitors scroll near them.
- Works with caching plugins such as WP Rocket, LiteSpeed Cache, FlyingPress and WP-Optimize.
- Pages made with version 1.0 keep working. You don’t need to re-save them.
Good fits
- Price and quote calculators for services (cleaning, roofing, landscaping, solar, renovations)
- ROI and savings calculators for software and B2B services
- Mortgage, loan and finance calculators
- Product configurators
- Order forms with a running total
- Booking estimates for hotels, rentals and events
External services
com). It needs an ActiveCalculator account to be useful, and it doesn’t work without the service.
When the service is contacted
- On any page that contains an ActiveCalculator block, shortcode or widget, the visitor’s browser loads the embed script from https://app.activecalculator.com/embed.js and the calculator from https://app.activecalculator.com/embed/{calculator-id}. Pages without a calculator don’t contact ActiveCalculator.
- In the block editor, nothing is loaded from ActiveCalculator until you click Load preview.
- The plugin’s PHP code never contacts ActiveCalculator, and the plugin stores no settings or data in WordPress.
What data is sent
- Each calculator load is counted as an impression, together with a random visitor ID that is kept in the visitor’s browser storage for 24 hours.
- When a visitor fills in a calculator, ActiveCalculator stores their answers (including any contact details they enter), the page address, their browser, operating system and device type, and their approximate country. The visitor’s IP address is used to limit abuse of submissions.
- If the calculator’s owner has turned them on in ActiveCalculator, Google Analytics, Google Tag Manager or Google Maps also load inside the calculator.
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